Professional
Public Relations | Cross-Platform Communication | Budget Management
Digital Marketing | Organizational Leadership | Content Creation
Versatile, accomplished Communications Officer highly regarded for 10+ years of progressive experience in cross-platform communication, content creation, budget management, and media relations for major institutions and Fortune 500 companies. Proven track record of increasing marketing, sales and communication reach in competitive markets through enhanced web presence and effective public relations campaigns. Respected as a motivational, influential leader and collaborator who guides team members in realizing project goals. Builds and maintains lasting, productive relationships with stakeholders, clients, and the community at large, achieving organizational objectives through a people focused approach. Out-of-the-box thinker committed to improving communications strategy to enable growth.
Web Design
I have been managing SBCERA's website for many years through a variety of different platforms, including HTML coding with Adobe Dreamweaver and Drupal-based CMS. In May of 2019, SBCERA began a website redesign. I wrote the RFP for the below website redesign and managed the teams involved. I worked with Sacramento's Digital Deployment on design, content review and creation, launch, and promotion.
Between May 2019, and November 2019, I reviewed and managed a deep dive of the existing website, I led internal SBCERA teams through exploration exercises, website design example reviews, conducted stakeholder surveys, coordinated adherence to brand standards, and managed an exhaustive content review process.
DD RFP.pdfThis is a small example of additional websites I have built, including all graphic design, and maintenance:
Volunteer Website Admin:
Website Admin and Community Outreach Coordinator:
Assist with website administration:
Video Production
New Member Orientation Video
I wrote, presented, filmed, and edited this video (from home during a pandemic).
Reciprocity - Demonstration Video
I scripted, designed, animated, and edited this video.
Excerpt from a Recent Webinar
This an excerpt from webinars I conduct that reach hundreds each year.
Excerpt from Service Retirement Video
This video was made to help explain some of our processes. It was part of a series.
Branding and Marketing
In February of 2019, SBCERA began a rebranding process. I wrote the RFP and led the evaluation team for this project. Between August 2019, and November 2019, I worked extensively with our vendor, Agency ETA, on the entire rebranding. This included the development of a brand style guide, an identity package, handouts, brochures and booklets, and postcards.
Printing Mailing and Graphic Design RFP 2019.pdf2020 SBCERA Consultation Booklet v2.pdfA Retirement Consultation Guide that I produced for Member Services Division.
General Member Contribution Rates 2020-2021.pdfContribution Rate Sheet
5 Difference between Refundable and Nonrefundable.pdfR101 Explainer Series Example
Benefit Estimate Insert.pdfBenefit Estimate Explainer
Communications Plans
SBCERA Strategic Communications Plan 20-22 .pdfSBCERA 2017-2019 Communications Plan.PDFAll items for identification purposes only.