Professional

Public Relations | Cross-Platform Communication | Budget Management
Digital Marketing | Organizational Leadership | Content Creation

Accomplished and versatile communications professional with 15+ years of progressive experience leading public relations, digital marketing, and media strategy for major institutions and Fortune 500 companies. Currently serving as Director of Communications for the San Francisco Farm Bureau. Formerly Director of Development at The Center for the Arts, where I led record-breaking fundraising campaigns—including a 60% + increase in fundraising revenue. I was also the External Affairs Officer for the California State Treasurer.

Highly regarded for delivering measurable growth in marketing, sales, and outreach through strategic cross-platform communication, enhanced digital presence, and impactful PR campaigns. Known for a collaborative, people-centered leadership style that drives team success and fosters strong, enduring relationships with stakeholders, clients, and community partners. A creative problem-solver and strategic thinker, committed to advancing communication frameworks that support organizational growth and engagement.

Web Design

Recently, I built California State Treasurer Fiona Ma's website for her Lieutenant Governor race. I designed the entire site, including graphics, coordination with social media platforms, event management tools, endorsement coordination with NGP-VAN, News feed, SEO, and more. Additionally, I work with the campaign on social media and event coordination in Northern California.

I managed SBCERA's website for over a decade through a variety of different platforms, including HTML coding with Adobe Dreamweaver and Drupal-based CMS. In May of 2019, SBCERA began a website redesign. I wrote the RFP for the below website redesign and managed the teams involved. I worked with Sacramento's Digital Deployment on design, content review and creation, launch, and promotion.

Between May 2019, and November 2019, I reviewed and managed a deep dive of the existing website, I led internal SBCERA teams through exploration exercises, website design example reviews, conducted stakeholder surveys, coordinated adherence to brand standards, and managed an exhaustive content review process.

DD RFP.pdf

This is a small example of websites I have built, including all graphic design and maintenance:

Volunteer Website Admin:

www.theMCLA.org

Website Admin and Community Outreach Coordinator:

www.RedlandsAreaDemocrats.org

Assist with website administration:

www.ReyesforAssembly.com

Video Production (additional videos in Creative section)

California Lieutenant Governor Candidate Speech at 2025 California Democratic Convention

I edited this video.

California State Treasurer CalKIDS Anniversary

I filmed and edited this video for the California State Treasure's Office.

CA Treasurer visits Fresno to evaluate affordable housingFRESNO, Calif. (KSEE/KGPE) – California State Treasurer Fiona Ma is set to tour Fresno Housing properties on Tuesday to understand the challenges and successes of housing in the region. Officials say Treasurer Ma aims to gather insight that can guide state-level policies and decisions by touring these properties. “Affordable housing is not just a basic […]

California State Treasurer

Fresno Affordable Housing Tour

I developed this tour in partnership with Fresno Housing to highlight what the State and State Treasurer are doing in the region to address the housing crisis. I coordinated with local and state politicians, media, housing, and a number of other stakeholders. The day also included stops at veteran housing and Fresno City College.

California State Treasurer

SF Giants PSA

I scripted, filmed and edited this PSA that played at SF Giants stadium.

New Member Orientation Video

I wrote, filmed, and edited this video, as well as presenting (from home during a pandemic).

SBCERA - Quick Tip

I scripted, filmed, designed and edited this video.

Excerpt from a Recent Webinar

This an excerpt from webinars I conduct that reach hundreds each year.

Excerpt from Service Retirement Video

This video was made to help explain some of our processes. It was part of a series.

Branding and Marketing

In February of 2019, SBCERA began a rebranding process. I wrote the RFP and led the evaluation team for this project. Between August 2019, and November 2019, I worked extensively with our vendor, Agency ETA, on the entire rebranding. This included the development of a brand style guide, an identity package, handouts, brochures and booklets, and postcards.

Printing Mailing and Graphic Design RFP 2019.pdf

I have assisted Inland Empire United, a collaboration of community agents and leaders who believe in affecting change in Riverside and San Bernardino Counties, with their graphic design. They are a top advocacy group in the Inland Empire and do amazing work.