Professional
Public Relations | Cross-Platform Communication | Budget Management
Digital Marketing | Organizational Leadership | Content Creation
Versatile, accomplished Communications Officer highly regarded for 10+ years of progressive experience in cross-platform communication, content creation, budget management, and media relations for major institutions and Fortune 500 companies. Proven track record of increasing marketing, sales and communication reach in competitive markets through enhanced web presence and effective public relations campaigns. Respected as a motivational, influential leader and collaborator who guides team members in realizing project goals. Builds and maintains lasting, productive relationships with stakeholders, clients, and the community at large, achieving organizational objectives through a people focused approach. Out-of-the-box thinker committed to improving communications strategy to enable growth.
Communications Plans
SBCERA Strategic Communications Plan 20-22 .pdfSBCERA 2017-2019 Communications Plan.PDFVideo Production
New Member Orientation Video
I wrote, presented, filmed, and edited this video (from home during a pandemic).
Reciprocity - Demonstration Video
I scripted, designed, animated, and edited this video.
Excerpt from a Recent Webinar
This an excerpt from webinars I conduct that reach hundreds each year.
Excerpt from Service Retirement Video
This video was made to help explain some of our processes. It was part of a series.
Branding and Marketing
I produced all of these documents coming out of our rebrand. I also wrote the RFP and coordinated the internal team for this rebrand project.
2020 SBCERA Consultation Booklet v2.pdfA Retirement Consultation Guide that I produced for Member Services Division.
General Member Contribution Rates 2020-2021.pdfContribution Rate Sheet
5 Difference between Refundable and Nonrefundable.pdfR101 Explainer Series Example
Benefit Estimate Insert.pdfBenefit Estimate Explainer
Web Design
This is a small example of the websites I have built, including all graphic design, and maintenance:
Volunteer Website Admin:
Website Admin and Community Outreach Coordinator:
I wrote the RFP for the below website redesign. I worked with Sacramento's Digital Deployment on design, content creation, launch, and promotion.
All items for identification purposes only.