Professional

Public Relations | Cross-Platform Communication | Budget Management

Digital Marketing | Organizational Leadership | Content Creation

Currently directing Communications for the San Francisco Farm Bureau. Most recently Director of Development for The Center for the Arts. Oversaw record-breaking fundraising campaigns, including increases in Spring drive of 58.9% and End of Year of 50.3%. Versatile, accomplished Communications Officer and California State Treasurer External Affairs Officer who is highly regarded for 15+ years of progressive experience in cross-platform communication, content creation, budget management, and media relations for major institutions and Fortune 500 companies. Proven track record of increasing marketing, sales, and communication reach in competitive markets through enhanced web presence and effective public relations campaigns. Respected as a motivational, influential leader and collaborator who guides team members in realizing project goals. Builds and maintains lasting, productive relationships with stakeholders, clients, and the community at large, achieving organizational objectives through a people-focused approach. Out-of-the-box thinker committed to improving communications strategy to enable growth.

Web Design

I managed SBCERA's website for over a decade through a variety of different platforms, including HTML coding with Adobe Dreamweaver and Drupal-based CMS. In May of 2019, SBCERA began a website redesign. I wrote the RFP for the below website redesign and managed the teams involved. I worked with Sacramento's Digital Deployment on design, content review and creation, launch, and promotion.

Between May 2019, and November 2019, I reviewed and managed a deep dive of the existing website, I led internal SBCERA teams through exploration exercises, website design example reviews, conducted stakeholder surveys, coordinated adherence to brand standards, and managed an exhaustive content review process.

DD RFP.pdf

This is a small example of websites I have built, including all graphic design and maintenance:

Volunteer Website Admin:

www.theMCLA.org

Website Admin and Community Outreach Coordinator:

www.RedlandsAreaDemocrats.org

Assist with website administration:

www.ReyesforAssembly.com

Video Production

California State Treasurer CalKIDS Anniversary

I filmed and edited this video for the California State Treasure's Office.

CA Treasurer visits Fresno to evaluate affordable housingFRESNO, Calif. (KSEE/KGPE) – California State Treasurer Fiona Ma is set to tour Fresno Housing properties on Tuesday to understand the challenges and successes of housing in the region. Officials say Treasurer Ma aims to gather insight that can guide state-level policies and decisions by touring these properties. “Affordable housing is not just a basic […]

California State Treasurer

Fresno Affordable Housing Tour

I developed this tour in partnership with Fresno Housing to highlight what the State and State Treasurer are doing in the region to address the housing crisis. I coordinated with local and state politicians, media, housing, and a number of other stakeholders. The day also included stops at veteran housing and Fresno City College.

California State Treasurer

SF Giants PSA

I scripted, filmed and edited this PSA that played at SF Giants stadium.

New Member Orientation Video

I wrote, filmed, and edited this video, as well as presenting (from home during a pandemic).

SBCERA - Quick Tip

I scripted, filmed, designed and edited this video.

Excerpt from a Recent Webinar

This an excerpt from webinars I conduct that reach hundreds each year.

Excerpt from Service Retirement Video

This video was made to help explain some of our processes. It was part of a series.

Branding and Marketing

In February of 2019, SBCERA began a rebranding process. I wrote the RFP and led the evaluation team for this project. Between August 2019, and November 2019, I worked extensively with our vendor, Agency ETA, on the entire rebranding. This included the development of a brand style guide, an identity package, handouts, brochures and booklets, and postcards.

I have assisted Inland Empire United, a collaboration of community agents and leaders who believe in affecting change in Riverside and San Bernardino Counties, with their graphic design. They are a top advocacy group in the Inland Empire and do amazing work.